Fiske Concessions, Inc.
Say the name Fiske and most people will tell you they are hungry. That might be because for the last 70 years Fiske Fries have been bringing golden delight to fair-goers far and wide.
Owner and operator Jerry Price said his grandparents started the business in 1938 and figures they started attending the Hillsdale County Fair in 1942.
Price, who started working in the Fiske trailers when he was 12.
"It's a real pleasure to see the same faces year after year," he said. "Hopefully we're putting out something the people enjoy, and when you see the same faces two or three times during the week, that's a good feeling."
For Price, fairs are a way of life.
After traveling all across the state, from Port Huron to Holland and Midland to Hillsdale, Price said they head down to Florida to work fairs there during the winter.
"We do about 68 fairs a year," he said.
But Hillsdale is one of his favorites.
"Scott Dow and the Fair Board always put in 110 percent to make this fair a pleasure for everyone," he said. "A lot of other fairs are feeling the pinch, but I don't think this one will because it has such tremendous support."
All across Michigan, Price said he sees people who tell him they are planning to see him again at Hillsdale.
He said people travel for hundreds of miles to come to Hillsdale and being a part of that is what makes the job so special for him.
"It's a humbling experience," he said. "When people are really happy, that's when you know you're doing something good."
That goal of pleasing the customer is something that is always driving him, Price said.
"We're still learning as far as I'm concerned," he said. "You can't take anything for granted, can't rest on your laurels."
So how many potatoes does it take to keep fairgoers happy?
"I could tell you, but then I'd have to kill you," Price joked.
At has always been about the people.
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